ARTICLES

Web marketing - Get Results!

 

GETTING SITE VISITORS AND TURNING THEM INTO CLIENTS

Let's talk about natural features and functionality for businesses like yours. This is based on trends already in use either by your competition or non-competing but similar industries. Set appointments, Request consultation, purchase gift cards as payment for future services, research permanent hair removal, ask the expert, text testimonials, refer a friend, email reminders, promotions, search for local Electrologist.

These are all easy to implement and can deliver substantial results with minimal effort. It is features like these that lay the groundwork for relationship building.

How do I create an integrated marketing campaign for my business?

• Know your message
• Know your "brand"
• Be consistent in communicating your "brand" and "message".

Opportunities to communicate to target audience - direct mail, telephone directory ad and listing, local clipper coupon magazine, free local newspapers, magazine, online newspaper ad, referral ad on e.com, community web site., spa and salon directory listings, physician referrals , physician web site., sponsor a local team,etc.

Employ measurable components like :

• Coupons - Nearly two thirds of US consumers clip or print out coupons at least once a week. A survey conducted by Prospectiv found that 30% wanted to get coupons via online channels and more than 50% would like to receive coupons tailored to their interests - coolsavings.com
• Gift card - survey conducted by Stored Value Systems found that US consumers are planning to spend approx $250 in gift cards this season. The average value of each card is $40. This is consistent from previous years spending. Gift cards are not just for the holiday season, approx 80% of respondents bought them for a birthday gift as compared to approx 65% for the Xmas, Hanukah or Kwanza.

Getting Listed

Directory versus Search Engine -

1. Directory utilizes human editors to visit a site submitted and evaluate for content , design, and overall effectiveness. They will then decide to accept or reject your site based on guidelines and their own opinions. This submittal - evaluation - listing process takes about 30 days based on amount of submissions.
2. Search engine uses what is called a spider ( program ) to "crawl" though your site . It does not take into account design. It uses a special ranking algorithm to score your site and make a decision based on how well you scored. This directly affects your rank or placement in search directories. This process takes anywhere from 2 to 6 months. Once a spider has visited your site you can expect to see your site appearing in search result pages.

How to get listed

• optimize your site first then begin the process of submitting your site to free directories such as ODP Open Directory Project (www.dmoz.org ). The reason you want to submit your site here first is that there exists strategic alliances between some search directories and engines. This means that different engines and directories make accessible results to other search sites. For example, a successful submission to the ODP will get you in Google. A listing in Google will get you into AOL, Netscape NetCenter, Iwon, and Yahoo Web pages. 4 free listings all from one free submission.
• Utilize free options first - Local online city directories, online state or regional resources, free business directories - www.BizHiway.com , www.SuperPages.com , Specialty search engines and niche directories, submit to the major search engines free listing. You can search a listing of search engine by category at www.searchegineguide.com/searchengines.html . Your web designer can help you with this.

 

Contact us to discover how we can help your business .